dialed
For CPG brands, brokers and sales teams

Stop running retail out of your inbox.

The sales operating system for selling into Walmart, Costco, Kroger, Aldi, Target and more. Every program, sample, PO and buyer, in one place.

Book a walkthrough Watch the demo
A brand's Dialed dashboard across Walmart, Costco, Kroger, Aldi, Target, Sprouts and Whole Foods: dollars, doors, reviews, vendor setup, EDI, follow-ups and tasks
Sound familiar?

Retail runs on memory. Memory drops things.

Programs slip through the cracksA buyer said yes in March. Nobody followed up in April.Every program has a stage, an owner and a next date.
Follow-ups stallThe samples landed. The thank-you never went out.Pearl drafts the follow-up the day it is due.
Digging for the answerWhich email had the pallet spec? Which call set the price?Every email, file and call note sits on the program.
Too much, all at onceSix retailers, forty buyers, one inbox.One morning view of what needs you today.
Why retail needs its own system

Every retailer runs its own playbook.

Walmart, Costco, Kroger and Aldi alone sell over $1.1 trillion a year, and each buys, sets up and reports its own way.

What generic tools see

  • A deal with a stage and a dollar amount
  • A contact with an email address
  • A task with a due date
  • A file in a folder somewhere

What a retail program actually is

  • An item across every retailer and region, each with its own buyer, dates and reviews
  • Samples, line reviews, vendor setup and each retailer's own paperwork
  • Velocity by store and week, from each retailer's own sales data
  • POs over EDI, invoices, deductions, and who gets paid
Proof

$1B+ in brands run on Dialed.

From $5M challengers to $300M category leaders, VC- and PE-backed.

$1.1B+Combined annual revenue of brands on Dialed
12,774Emails filed to the right brand
40+Brands on Dialed

Brands running on Dialed

Pure AnatoliaRho NutritionYumEarthThai CocoGood RanchersMy/MochiFirst Light FarmsTruHeightQualiaBaby FootFlavorGodMateinaImlakesh OrganicsNuts For CheeseSafelyArdorAkasha SuperfoodsYeehaw PicklesPerfyLumenPrimal QueenSunday NightWicked CutzPrimaFaves
From first price to reorder

Every step, one place.

Each step has its own way to slip. Dialed keeps every one on the record.

Prep & pricingcost, price, margin
Pitchdeck and buy doc
Sampleskit to buyer
Buyer reviewthe decision
Vendor setupthe paperwork
POthe order lands
Promotions & demosdrive the sell-through
Sell-throughvelocity
Reorderthe next PO
What will it really net?Margin per unit, set before the pitch.
Which deck went to which buyer?Every pitch filed on the program.
Did the samples land?Tracked to the buyer's desk.
When does the buyer decide?The date, and Pearl's follow-up.
What's still missing?A checklist, each item with an owner.
Which DC, which date?POs arrive by EDI or email.
Are demos booked and paid for?Demo dates, costs and results.
Is it selling fast enough?Velocity per store, week by week.
When is the reorder call?Dated, with the numbers ready.
CRM

A CRM that knows every buyer.

Every buyer by retailer and region, every call and email logged, with Pearl's read on each.

Buyers across Costco, Target, Walmart, Kroger and Sprouts with category and last touch
A Target buyer card with Pearl's read and the next move

Sample account shown.

Client management

Every brand. Every retailer. One record.

Every retailer and region on one board, each with its buyer, dates and next decision.

Six brands in Dialed, each with its retailers, dollars, programs and next move

Sample account shown.

Items, programs and economics

Every program, paced weekly.

Pace, punch list, demos, POs and the reorder call, on one card.

Every MADE item with its retailers and programs
The item detail: FOB, case pack, pallet, POs, and every program by retailer

Sample account shown.

Unit economics

Know the margin before you pitch.

Cost, price, units and every deduction. See what you keep, per unit and per program.

Program · Rotation · TexasMADE Organic Variety Pack, 18 ctHealthy margins
FOB$21.49
Member price$24.99
Units34,32044 warehouses · 12 weeks
PO value$737,537
Net profit$208,669
Net per unit$6.08
Margin on cost28.3%
Retailer $3.50Your costs $15.41You keep $6.08
P&L per unit
Member price$24.99
Retailer margin (14%)−$3.50
Cost of goods−$12.60
Gross margin$8.89
Spoils, cross-dock−$0.32
Demo accrual (7%)−$1.50
Broker fee (5%)−$0.98
Net contribution$6.08

Change the price or the pack and every number updates, down to the pallet and the truck.

Sample account shown.

Revenue and invoicing

POs in. Invoices out.

POs arrive by EDI or email. Invoices, payouts and payments follow on their own.

Purchase orders from every retailer, by EDI, email or distributor
An invoice that bills a PO, with commission and the payout split

Sample account shown.

Pearl reads everything. Sends nothing alone.

She reads the inbox. You make the call.

Every email filed. Every next move drafted.

28,039Emails read
12,774Filed to the right brand
704Documents filed
176Calls turned into notes and tasks
~11 hrsBack every week

Live on one Costco brokerage's book, about six months. Hours back assumes 1 minute per email filed, 3 per document, 10 per call written up.

Her day with you

  1. 7:30Monday brief. Three things need you before Friday: the Buy Doc for the Southeast review, a quiet buyer in Los Angeles, a PO that doesn't match Costco.
  2. 9:00Overnight mail, filed. Every email lands on its brand, its buyer and its program. Attachments are filed to the right folder.
  3. 11:15A follow-up, drafted. Mateo hasn't replied in seven days. The note is written in your voice. You tap Send.
  4. 14:00Money caught. PO 001780644205 is $3,244 off Costco's number. The memo and the fix are one tap away.
  5. 16:30A straight answer. "Anything I owe MADE before Friday?" Two things on their side, one on yours, each with its source.

Under the hood

Mail · calls · files · POs · sales dataPearl reads, files and reasonsOne record per brand, buyer and programA person approves
  • One brain, two faces. The same 129 tools on chat and voice.
  • 41 specialised agents. Harvesting, filing, memory, pipeline, money checks, briefings.
  • Grounded or silent. Every number cites its source. No source, no answer.
  • The right model for the job. Fast models read; frontier models reason.
  • Nothing leaves alone. Pearl drafts; a person sends. Spend is capped daily.
  • Your workspace only. Pearl learns your book, never another team's.
Pearl's queue: a short-paid PO, a follow-up and a line review, each drafted and waiting for a person
What Pearl remembers about buyers, programs and velocity, and the tools she uses

Sample account shown.

Ask Pearl

Ask her anything.

She answers from your record and does the work you'd hand an assistant.

P
PearlOnline · reads your whole record
Live
Ask Pearl anything…
Pearl has a voice

Just say it.

Talk to Pearl like your best assistant. She does it while you board.

"Pearl, send the Bay Area Buy Doc to Nadia and remind me Monday if she hasn't answered."

Done. Sent from your Outlook at 7:42 with the Buy Doc attached. Reminder set for Monday 9:00.

Pearl joins the call. She listens, answers from the record when someone asks, and writes the notes before you hang up.

"What did Costco pay on the Sumner PO?" $361,032, delivered Jul 1. Paid Aug 3, remittance 262918214.

Call notes

Every call becomes a plan.

Notes, owners and dates, on both teams' lists.

Call · 32 min · Sep 24

Texas mid-program check with Samuel Achebe

Shared with MADE

Texas is pacing at $1,599 a warehouse a week against a $1,000 hurdle. Samuel wants demo coverage in window two and a PO recap before the reorder call on Oct 2.

Your team
  • Jess Send the PO recapThu
  • Elle Confirm window-two demo datesFri
MADE
  • Marcus Approve demo staffingMon
  • Sofia Updated shelf photosOct 1

Filed to the Texas program · tasks on both teams' lists · follow-ups on the calendar

Follow-up, handled

Follow-ups, on time, in your voice.

Send from Outlook or Gmail, see who opened, and let Pearl keep the cadence.

One email, followed all the way

  1. SentBuy doc and pricing to Mateo Villanueva, Los Angeles buyer. Filed to the program.
  2. OpenedTuesday 9:12, then again Thursday 4:40. The attachment was viewed twice.
  3. QuietNo reply in seven days. Pearl flags it on your Monday brief.
  4. DraftedA short follow-up in your tone, with the new sample date. You tap Send.
  5. RepliedMateo answers. The next step lands on the program with a date.

What Pearl does for you

  • Drafts in your voice. She learns each person's tone from their own sent mail. It reads like you, not like AI.
  • Builds the cadence. Follow-ups, reminders and check-ins scheduled per buyer and per program.
  • Tracks every send. Delivered, opened and viewed, on the record next to the program.
  • Books the time. Reminders and meetings land on the shared calendar.
  • Gets sharper every week. She learns from what you approve, edit and dismiss, and from everything filed in Dialed.
  • Fixes herself. Checks her own work against the record and corrects what drifted, then tells you what changed.
Messaging

Talk where the work is.

Channels by brand and team, group chats, and Pearl in the thread.

Dialed messaging: channels by brand and team, group chats and direct messages, with Pearl in the thread

Sample account shown.

Everyone in the loop

The right update, to the right person.

Branded emails and phone alerts for what matters. Nothing reaches a buyer or brand without a person.

dialed9:02 AM
Sample requestSamples requested for Target

Two cases of the Variety Pack to the Minneapolis office by Oct 3.

Confirm the kit
dialed10:18 AM
New POPO 4471902 from Walmart

$84,210 · 2 items · ships to Bentonville DC Oct 12.

Open the PO
dialed11:40 AM
InvoiceInvoice INV-2026-0104 is ready

$12,640 for the Sprouts September POs. Due Oct 26.

View the invoice
dialed2:15 PM
Call notesNotes from your call with Kroger

Three action items, two for your team, dated.

See the notes
dialed4:30 PM
ReminderTarget line review in 7 days

The deck is drafted. Planogram photos still needed.

Open the review
9:41
d
Dialednow
New PO · Walmart$84,210, ships Oct 12
d
Dialed2m
Message from JessTarget confirmed the review slot for Oct 14.
d
Dialed1h
Samples deliveredKroger buying office, on the UPS scan
d
Dialed3h
Invoice paidCostco paid INV-2026-0091, $16,246

Sample account shown.

Live status

Know where everything stands.

Every program, discussion and retailer, live, on desktop and mobile.

Pace vs hurdle · Texas rotation$1,599 / whs / wkPace against hurdle, warehouse by warehouse. Reorder call dated, owner named.
Sample kit · Nadia Okoro, Bay AreaOrganic Variety Pack, 18 ctShipped · In transit Sep 18, expected Sep 22
Pearl · Next movePSend the Southeast Buy Doc to Camille Dubois before Friday's buyer review.SendDrafted from the record. Waiting on your approval.

Sample account shown.

Seller and brand, same facts

Two sides. One record.

Your team runs it. The brand sees its own slice, live.

The brand's portal: programs by retailer, samples on the carrier's scan, and its own money

Sample account shown.

Get Dialed

Your whole workflow, in one place.

Connects to the mail, files, money and logistics you already run on.

dialedOne record · Pearl on every page
Connects
OutlookOutlookGmailGmailTeamsTeamsSlackSlackZoomZoomGoogle DriveGoogle DriveDropboxDropboxBoxBoxNotionNotionQuickBooksQuickBooksXeroXeroNetSuiteNetSuiteShopifyShopifyInventory systemsEDI 850 · 810 · 856EDI 850 · 810 · 856EasyPostEasyPost · every carrierStripeStripe
1 · ImportBring accounts, contacts, pipelines and tasks from Salesforce, HubSpot, Pipedrive, monday.com or Asana, or a spreadsheet. They become brands, buyers and programs.
2 · ConnectOutlook or Gmail, your shared drive, Slack, Shopify, your accounting and inventory systems, and EDI. Pearl files the history back to day one.
3 · MapRegions, depots, vendor setup and who gets paid, set with you in a walkthrough.
4 · Go liveYour team works in Dialed from week one; the old tool stays read-only until you're ready to switch it off.

Logos are trademarks of their owners and show the tools Dialed imports from or connects to.

Your workspace

Your own Dialed, day one.

Your people, brands and records, walled off from every other team.

Your workspaceYour team, your brands and your whole book in one place, walled off from every other team on Dialed.
Roles and seatsAdmins, reps and finance each see what their job needs. Seats grow with your team.
Brand seats includedEvery brand you represent gets its own side, scoped to its own programs, samples, POs and invoices.
Onboarding in a walkthroughBring your brands, contacts, files and history. We set it up with you, and your team starts on real work.
Reports and automationsSaved views, weekly reports and automations run your rhythm without a spreadsheet.
ConnectedOutlook and Gmail, EasyPost carrier tracking, your ERP and EDI, and an API and webhooks for the rest.
What you get back

Six things you stop doing.

Time backPearl files the mail and drafts the follow-up. Your team sells instead of sorting.
No gapsWhat the brand owes, the buyer needs and the depot wants is a list with names on it.
Loops closedSamples on the carrier's scan. Invoices with a read receipt. Every question answered on the record.
Faster reordersPace against hurdle and a dated reorder call on every region.
Margin protectedThe split is written before the first PO. Nothing leaves without a person.
Fewer status callsThe brand sees its own side live. The two teams work one record instead of chasing each other.
Pricing

One record. Two ways in.

Brands run their own. Brokers run their book and invite brands free.

1 to 4 users

Starter

$249/ month

  • Unlimited items and programs
  • Pearl, unlimited chat
  • 300 voice minutes per user
  • Costco resource hub
  • Samples, files, POs and invoices
Join the waitlist
5 to 10 users

Growth

$699/ month

  • Everything in Starter
  • Automations and weekly reports
  • Integrations: Outlook, Gmail, EasyPost
  • Roles and permissions
  • Priority onboarding
Join the waitlist
11+ users

Scale

Custom

  • Everything in Growth
  • Single sign-on and two-factor
  • API and webhooks
  • More retailers beyond Costco
  • A dedicated lead
Talk to us

Annual plans save two months. Extra brands on a broker plan $29 each; extra client seats $10. When a brand on its own plan works with a broker on theirs, the two share one record.

Security

Built to hold a brand's whole book.

Every seat sees only what its role allows. Nothing leaves without a person.

Access

  • Single sign-on with Okta, Microsoft Entra and Google
  • Two-factor sign-in for every seat
  • Every seat scoped to its role and its brands
  • Row-level security on every table, enforced in the database
  • Banking details behind a passkey

Data and AI

  • Encrypted in transit and at rest
  • An audit log of sensitive actions
  • Pearl drafts; a person approves every send
  • AI spend capped every day
  • A data processing agreement on request
Get dialed

See your book on Dialed.

A 30-minute walkthrough on your own brands and programs.

Book your walkthroughSee pricing
Proven on a live Costco bookRow-level security on every tablePearl never sends on her ownEvery number traces to sourceBrand seats included